IVE has crossed into new territory on YouTube. Their 2023 breakout hit "I AM" became the group's first music video ever to reach 400 million views, hitting the milestone on August 30, 2026, shortly before 1 p.m. KST.

The achievement reflects the staying power of "I AM," which has remained one of IVE's most-watched releases since its original release three years ago. The track's steady climb up YouTube's view counts shows consistent engagement from fans old and new, a testament to the song's broad appeal and IVE's sustained presence in K-pop.

This represents a significant personal record for the group, whose catalogue includes some of K-pop's most-streamed tracks. While other groups have built deeper pools of billion-view content, reaching 400 million views with a single video demonstrates the scale at which IVE operates on the platform.

The milestone arrives as IVE continues to release new music and maintain an active schedule. The group's older releases continue to accumulate views alongside their newer output, a common pattern for established acts with strong back catalogues.