Knox Pop Con한류×波Where Two Waves Become One
East Tennessee's only Asian pop culture nonprofit — celebrating K-Pop, J-Pop, anime, and cosplay for all ages. 750+ attendees at KPC 2026. Partner with us for the third annual Knox Pop Con in 2027, plus a year-round appearance tour. One stage. Limitless belonging.
"Every young fan deserves a stage to shine, a place to belong, and permission to dream big."
Knox Pop Con, Inc. is the only 501(c)(3) nonprofit in East Tennessee dedicated to authentic Asian pop culture programming for youth. We don't sell merchandise. We build futures — through K-Pop dance academies, J-Pop performance showcases, anime cosplay, cultural education, and a 12-week leadership development program called the Knox Pop Creators Academy.
When brands partner with Knox Pop Con, they gain access to Gen Z's most passionate, culturally engaged demographic — one that commands $360 billion in spending power and responds to cause-aligned brands with extraordinary loyalty.
Five tiers.
Two waves. One stage.
- "Knox Pop Con 2027 Presented by [Sponsor]" — event title integration across all materials
- Largest logo placement on every digital and physical touchpoint
- Main Stage naming rights — "[Sponsor] Main Stage"
- Speaking opportunity at the opening ceremony
- 10 VIP passes + prime booth placement at main entrance
- Dedicated sponsor spotlight video produced by KPC media team
- Logo on step-and-repeat wall + all press releases + social media announcement
- Branded AR/Instagram filter co-created with KPC
- White-glove liaison: dedicated KPC staff for setup, day-of, and post-event reporting
- First right of renewal for Knox Pop Con 2028 at locked rate
- Post-event impact report: impressions, social reach, attendee demographics, photography
- Daesang (대상) is BTS's record: 74+ Grand Prize wins. Taishō (大賞) is Japan's most prestigious music honor since 1959. Same Chinese characters — two cultures, one tier.
- Named sponsorship of a major event area or programming segment
- 8 VIP passes + premium booth placement
- On-stage recognition before headline performances
- Featured in social campaign: dedicated sponsor spotlight post + story series
- Logo on stage screens between sets + event signage
- Inclusion in pre-event email campaign to KPC subscriber list
- Post-event impact report with metrics and photography
- Chingu (친구) is the Korean word for the inner circle. Tomodachi (友達) is what anime fans are to each other. This tier says you're one of us.
- Naming rights for workshop area or youth scholarship fund
- 6 VIP passes + event booth
- Logo on all cultural programming materials + KPCA Debut Showcase recognition
- Dedicated social media feature post (2,000+ combined followers)
- Logo on website sponsor page + event signage
- Inclusion in pre-event and post-event email campaigns
- In K-pop, the sunbae-nim is the established artist younger idols look up to. In anime, "senpai" is everything. This tier says you've shown up — and the community sees you.
- 4 VIP passes + event booth
- Logo on website sponsor page + sponsor banner
- Recognition slide on stage screens throughout the event
- Inclusion in sponsor thank-you social post
- Name listing in event program
- The maknae is the youngest, most beloved member of a K-pop group — everything ahead of them. The kōhai is learning, eager, full of potential. This tier is your on-ramp.
- 2 VIP passes
- Logo on website sponsor page
- Shared sponsor recognition social post
- Name listing on event signage
- In K-pop, debut (데뷔) is the moment everything begins — the first stage, the first fans, the first spark. Hajimari (始まり) is the Japanese word for "beginning." This tier is the first step into something bigger.
- 1 GA pass
- Logo on website sponsor page
- Logo on event signage
- Community Partners social media tag
- Tax-deductible receipt (501(c)(3) nonprofit)
Become the
Official X of
Knox Pop Con
Category exclusivity is the single most valued sponsorship asset. These partnerships guarantee zero competitors at your activation — every attendee who craves boba, ramen, or a perfect photo op will find only your brand. Priced to close. Quantity strictly limited.
Want to Sell at Knox Pop Con?
Not a corporate sponsor? No problem. Our curated vendor hall sold out at KPC 2026 — all 39 booths. 2027 applications are opening soon, with booth fees starting at $125 for Artist Alley tables. 750+ attendees. $145 average K-Pop fan spend.
Apply for a Vendor Booth →Let's Build
Something Legendary
The third annual Knox Pop Con returns in 2027 (date TBA) — and in between, we're taking the show on the road. Knox Pop Con will host performances and entertainment panels at Fan Boy Expo, Anime Day, Karns Fair, Knoxville Asian Fest, Anime Maryville, and Yama Con, putting partner brands in front of East Tennessee's most culturally passionate, brand-receptive audiences all year long. This is not a donation request. This is an invitation to co-create something that will outlast a single event — a partnership built on cultural fluency, shared values, and the extraordinary young people at the center of it all.